Rebuilding acquisition for a private lender entering three new markets
A full-funnel rebuild that took Northvane from untracked spend to a forecastable pipeline across three regions.
+214%
Qualified leads
-47%
Cost per qualified lead
5.7x
Pipeline return on spend
3
Markets launched
The challenge
Northvane was spending across four channels with no offline conversion tracking. Deals closed weeks after the click, so the platforms optimised toward cheap, unqualified leads and the team had no defensible view of what worked.
What we did
- Rebuilt measurement with server-side tracking and CRM-based offline conversion import
- Restructured paid search into intent tiers with market-specific budgets
- Built a broker-facing content library targeting commercial intent queries
- Automated lead routing and follow-up inside the CRM
“They rebuilt our entire acquisition model in one quarter. We have never had this level of clarity on where revenue comes from.”
Dana Whitmore
CMO, Northvane Capital
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